Many omnivores obviously have problems connecting the slab of steak on their plates with a living cow being raised in unbelievably cruel conditions on a factory farm thousands of miles away. Then there are the people who do see the connection – and they just don’t give a shit.

According to The Huffington Post, some Chinese chefs have started deep-frying live fish so customers can eat it while it’s still breathing. Here is the accompanying video, but please keep in mind it might be disturbing to some:

Even though I’ve been vegan for years and have in turn learned about the horrors of factory farming and other animal cruelties, every so often I’m surprised by just how terrible people are. For those of you who don’t want to venture to watching the video, the fish is grasping for air on the plate while people poke and laugh at it. Are there honestly people in this world who are so inhumane that they don’t understand the pain this fish is going through, having lived through being cooked and eaten alive?